ELM Kids & Co. is a women-owned, holistic children’s brand based in regional Victoria, Australia. Rooted in the belief that play is powerful, we design and locally create toys with purpose—each product thoughtfully developed to support child development through evidence-led practice.
Our range combines therapeutic insight with beautiful, nature-inspired design, crafted to spark imagination and encourage connection. As allied health professionals and educators, we are passionate about making high-quality, developmentally supportive resources more accessible to families, educators, and little learners.
We’re excited to expand our community of like-minded retailers and keep creating playful, purposeful products that make a lasting impact.
