Beneath the Tree
The story, the people, and the purpose behind Trading Tree.
Who we are
Trading Tree represents awesome brands.
We are a brand access and channel partner for premium fitness, wellness and lifestyle brands across Australia. We take a curated approach, selecting brands that have the quality, the product, and the commitment to grow. and we connect them to the channels that move the needle.
Retail dealer networks. National marketplaces. Institutional and commercial buyers. These are the doors we open. These are the relationships we manage.
For the brands in our network, Trading Tree is the partner that gets them into the places their products deserve to be.
Meet Our Founder
Hi, I’m Sue Lewis, founder and CEO of Trading Tree. I have over 33 years of experience in the fitness and wellness industry, and throughout that time I have built wholesale networks, developed retail relationships, and partnered with national marketplaces to grow brands across Australia.
That experience is now the asset at the heart of Trading Tree. Every relationship built, every channel opened, every deal done. It all feeds into what I can offer the brands I represent and the buyers I work with.
I started Trading Tree because I believe that good trade connects people, builds community and fuels prosperity. And I have seen firsthand what happens when the right brand meets the right buyer, in the right channel, through the right partner.
That is what we do here. Every day.
What Drives Us
We are a culture-first organisation. We want our people, our brands, and our buyers to thrive.
Our Purpose
We represent a curated portfolio of premium brands, connecting them to the right opportunities through experience, relationships, and hands-on channel management.
Our Mission
Trading Tree represents and connects a curated portfolio of premium fitness, wellness and lifestyle brands to the right sales channels, including retail dealers, marketplaces, and institutional buyers. through strong relationships and hands-on channel management.
And our core values, along with what they mean to us.
Think Big!
Through imaginative big thinking, we are continuously learning and improving. Our curiosity for better allows for the expansion of ideas, knowledge, and understanding.
The Good Life!
A good work-life balance includes freedom and flexibility. Prioritising health, meaningful work and the people around us is fundamental to a happy, high-performing team.
Enthusiasm!
We are friendly, warm, and colourfully quirky. We embrace uniqueness to unleash enthusiasm and creativity. We are positive, attentive, and focused on delivering outstanding results.
Positively Connected Community!
We focus relentlessly on growing and supporting our community. Every day we are determined to do better, be better and make better.
How You’re Changing the World
We believe that today, more than ever before, the market wants your brand and our brand to stand for something, as well as provide awesome products and services.
When we give our customers a way to do good in the world, at no extra cost, simply by choosing our brands, they will fall in love with our brands. So naturally we have an impact model that we are deeply connected to.
Introducing our Struggling Sisters of the Side Hustle Program
Like many of us have been, there are hundreds, maybe even thousands, of struggling Sisters of the Side Hustle doing it tough to build the life they dream of for themselves, or their families.
You know growing a business is hard. Even big businesses have challenges. In the beginning we don’t know what we don’t know.
But what if we, as a community, can shortcut the success struggles for our Sisters of the Side Hustle?
By working with Trading Tree, you’re also providing training and support to help our Sisters build thriving businesses too. At no extra cost.
A part of every dollar spent through Trading Tree goes towards funding our Sisters of the Side Hustle program.
So thank you for being part of our world-changing community.
Work With Us
Whether you’re a brand looking for representation or a buyer looking for access, we’d welcome a conversation.
Apply for Brand Representation
Become a Dealer Partner