We Represent
Awesome Brands.
Yours might be next
Explore what we do and apply to join our network.
How We Grow Your Brand
Trading Tree connects your brand to three high-value channels across Australia
Marketplace Access
Placement into national retail marketplaces with ongoing management and representation.
Retail Dealer Network
Access to a curated network of approved fitness and wellness retailers across Australia.
Institutional & Commercial Buyers
Connections to large-scale buyers including Defence, Government Agencies, corporate, education and wellness projects.
Brands We Represent
We represent a curated portfolio of exclusive fitness and wellness brands across Australia.
Why Trading Tree Should Represent Your Brand
Trading Tree combines industry experience, trusted relationships and multi-channel access to help brands grow efficiently across Australia.
We Act as Your Outsourced Sales Team
We manage the relationships, coordinate the opportunities, and place your brand across marketplace and institutional channels so you can focus on product and fulfilment.
35+ Years of Industry Experience
We hold established retail relationships and a national dealer network built over three decades. You get access to channels that take years to build.
Asset-Light Expansion
No stock holding. No warehousing. No unnecessary overhead. You fulfil. We sell. Scale across multiple channels without the operational complexity.
Problems We solve
Whether you’re a brand or a buyer, we remove the friction.
For Brands
"We can't get into major retail channels”
Trading Tree opens the doors.
"We don't know how to sell into these channels"
Trading Tree acts as your representative.
“Marketplaces are too hard”
Trading Tree manages marketplace access and execution.
"We don't have the time or the team"
Trading Tree becomes your outsourced sales and channel team.
"We can't scale beyond our website"
Trading Tree unlocks multi-channel growth.
"We don't want more operational complexity"
Asset-light expansion. We sell. You fulfil.
For Buyers
"We don't know which brands to trust"
Trading Tree curates and vets every brand.
"It's hard to discover and access new products"
Trading Tree brings ready-to-go opportunities.
"Supplier relationships are fragmented"
Trading Tree is your single trusted partner.
"We need reliable fulfilment"
Trading Tree only works with brands that can fulfil properly.
"We want differentiated products"
Trading Tree brings curated, non-commoditised brands.
"We don't have access to commercial supply"
Trading Tree connects dealers to larger opportunities.
How It Works
Apply
You apply to join our network. We review your brand, products, and fit with our existing portfolio and channels.
On Board
We work with you to set up product information, pricing structure, and fulfilment processes across the relevant channels.
Earn
We manage channel access and relationships. You fulfil orders. We earn a commission on the sales we generate. Our success is tied directly to yours.
Looking to buy at wholesale prices?
Whether you’re buying to onsell or buying in bulk, take a look at the brands we represent and apply for access.
Meet Our Founder
Hi, I’m Sue Lewis, founder and CEO of Trading Tree. With over 33 years of experience in the fitness and wellness industry, I’ve spent my career building the retail relationships, marketplace access, and distribution networks that brands need to grow.
Trading Tree exists because I know how hard it is for quality brands to get into the right channels. Having the right partner changes everything.
You're a World Changer for others too!
By choosing Trading Tree, you’re part of something bigger. Every dollar spent with Trading Tree supports our Struggling Sisters of the Side Hustle program, helping women build businesses that change their lives.
Ready to Grow Your Brand?
Apply to join our network and get your brand in front of the right buyers, dealers, and marketplaces across Australia.
Apply for Brand Representation
Become a Dealer Partner
We acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past, present and emerging. We extend that respect to all Aboriginal and Torres Strait Islander peoples.
We represent exclusive, thoroughbred fitness and wellness brands and connect them with the right buyers, dealers, and marketplaces across Australia.